All About SEO: The Basics of Search Engine Optimization


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Previously, businesses hired salespersons to visit potential customers’ homes and market their products. This was an attempt to not only convince them to invest in the brand’s products, but a way for said brands to establish themselves. But thanks to the digital world, it’s now become easier to connect with thousands of consumers with a click of a button. In order to stay ahead of competition, it’s imperative to optimize your content marketing strategy to gain traction from your target audience. One of the best ways to accomplish this is by implementing SEO (Search Engine Optimization) into your content. But why is SEO so important and how can it help your business? Here’s how:

Search Engines Function 24/7

Studies show that 87% of mobile users use a search engine every day. What’s more is that most of these search queries are made with the intent to purchase a product or service. SEO is used to make sure that when a potential customer types in a keyword related to your industry in the search engine, your website pops up.

Builds Authority for Your Brand

As mentioned above, when your target audience searches a specific keyword, your services should pop up. But it’s easier said than done! With so much competition, you need a good SEO strategy to climb up the ranks. This is where we come in! We customize our services to meet your preferences, customers and industry. We conduct in-depth research into the type of keywords that are trending in your relevant industry. We then optimize the keywords in the content accordingly. What this does is improve your brand’s ranks and builds authority by helping it outshine your competitors.  In a nutshell, it improves your brand’s visibility.

Performance Measuring Becomes Stress-Free

Another perk of SEO is that businesses can get quantitative facts on how well their website is performing on a daily basis. Using analytic facts, evaluations, and tracking can help you boost performance levels by identifying areas to work on. Businesses can also track traffic to their website based on rankings. With this data in your hands, you can develop better marketing strategies, improve your services, and get better user retention rates. Moreover, you’ll improve your website’s CTR (click-through rate) and conversions. These are just some of the many perks of using SEO for your business. Not only does it help get the right exposure for your brand, it helps create a presence in the digital market for your brand. CaptainSheep Cat & Cow Inc. has been elevating businesses for years through professional digital marketing services. Our SEO experts can manoeuvre their skills for your maximum benefit. Feel free to contact us to learn more.