The publishing industry has undergone many changes since the beginning of the 21st
century. First, the shift from physical to digital e-books; from there, to the ever-growing segment that is audio-books.
As it stands, the digital publishing industry is coming close to being dominated by audio-books, with a whopping $2.5 billion in sales last year just in the United States
! It is no wonder that quality voice actors are in such high demand. So, let’s talk about why getting an audio-book is crucial for any writer in the modern literary world.
The Oprah Effect
Imagine if you will, that one day a big-time celebrity recommends your book to their mass of followers. Now imagine that you were only going for physical versions of your book because of which there isn’t enough supply to meet the sudden increase in demand. Imagine the amount of sales you will lose out on because of a simple stock problem.
The Oprah effect refers to the first situation you were imagining. The audio-book format wasn’t as popular in the early days of the Oprah Winfrey Show.
While some of the early receivers of Ms. Winfrey’s recommendations were unable to take full advantage of the opportunity, you can! Today, every reputable professional internet marketing company offers voiceover services for audio-books!
Access to Other Readers
We’ve talked in our earlier blog posts about how a large percentage of people today prefer to watch or listen rather than read. With an audio-book, you can have the best of both worlds by letting both readers and non-readers experience your writing. And who knows, they might like it so much that they opt to get a physical copy as well!
There is also that other group of readers who enjoy reading way too much but are unable to do so while engaged in other activities. You can solve their dilemma as well with an audio-book.
We’ve talked a lot about how great audio-books are, but the fact is that there aren’t as many audio-books out there as there are other formats. Don’t be discouraged though, it’s a good thing for you! Since there are less books in the audio market it is much easier to stand out.
So, convinced about the need for an audio format offering for your next literary work? Excellent! Check out our collection of voice actors
and find a suitable one now!