You may have the budget and the means to create an incredible website. But it goes without saying that driving traffic to your site isn’t as easy as it sounds.
The whole point of having a website for your services is being able to reach out and connect with the right audience.
But with the right measurements, you can make it possible. With that in mind, let’s take a look at a few strategies experts sue to improve conversion rates:
Don’t Include a Lot of Forms
Websites that contain a lot of forms asking for their visitors’ information aren’t viewed as credible/trustworthy.
So, even if you’re a clinic or an MD, only ask for relevant information—their email and contact details.
(Read: How Forms Can Increase Conversion rates By 11%)
To build credibility and gain trust of potential clients and customers, it’s a good idea to add testimonials to your homepage.
Your homepage is the first page your visitors see. It’s the gateway to your services.
So, when they see that your current customers/clients are more than satisfied with your services, they will automatically be willing to invest as well.
Furthermore, word-of-mouth is the most powerful and effective form of marketing, according to Nielsen
This provides proof to potential clients that they can trust your brand and services.
Utilize Tangible Action Verbs
Tell your visitors what they should do. Guide them to take the next step.
“Book an appointment today!”
“Grab your copy of the book”
“Reserve a seat today”
It’s similar to adding a call-to-action at the end of an article or blog. You need
to guide your visitors so they get better exposure to all that you’re offering.
Include Stock Numbers
If your products and services are intangible, make sure you include the number of stock left.
For example: “3 ABC Product left. Get it now!’ or “Only 3 remaining. Get your copy today.”
Creating a sense of urgency often compels potential online customers into ordering immediately.
Last but not least, make sure you’re using exceptional-quality content to attract visitors. When you have engaging, interactive and fun-to-read articles or blogs, you’ll automatically improve your conversion rate.
Give your visitors something to look forward to. Connect
with them. Talk
to them and let them know why
they should invest in your services.
Our experts know how to create an excellent impression for the first-time visitors of your website!
At CaptainSheep Cat & Cow Inc., we take great pride in being one of the leading content providers on the web. We provide a number of different services like voice acting, internet marketing and content writing services
. Get in touch with us
and get exceptional-quality content created for your business now.