Business ventures can be costly, as a considerable amount of money is required for any business idea to gain momentum. Consequently, start-ups hardly ever have the marketing budget required to compete with their well established counterparts. However, there are some cost-effective content advertising techniques through which small businesses can build their online presence and level the playing field even under financial restraints.
Take a look at some such effective low budget content marketing ideas suitable for small businesses:
1. Kick-start Your Own Blog:
Blogs enable business owners to express the company’s value and character through written content. Compelling and engaging blog posts also have the ability to create a buzz and can get people to talk about your business. Since blogs are typically published on the website of the business itself, there are no limits in terms of creativity, and time and effort is all you need to get started.
2. Hire an Infographics Designer:
While blogs and articles can be optimized for the internet by including relevant keywords, lengthy text and complex information contained in written content can make it harder to digest. On the other hand, the ability to read and comprehend details increases if the content is illustrated. If you’re looking to promote your business on a budget, you could seek help from an infographics designer
capable of illustrating statistics and figures relevant to your business at affordable rates.
3. Regular Podcasts:
In comparison to text and pictures, audio content is relatively easier to consume and quick to produce. If you cannot devote hours of your day to curate a blog post or an infographic, consider releasing regular podcasts from your business’s platform. Publishing podcasts on digital platforms such as iTunes could let you have access to thousands of potential listeners free of cost.
4. Put Social Media to Use:
Social media is the hub of viral marketing. Most of the platforms are free to use for all, so if you’re on a limited budget, they could prove to be a convenient outlet for your advertisements. Carry out a little research to determine which platforms your target audience prefers and plan your marketing strategies accordingly.
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