Elements of a Successful Business Website

Eager to finally kick-start your entrepreneurial venture? Starting a business from ground up can be an exciting yet nerve-racking experience, as it demands consistent physical, mental and monetary input. In initial stages, business owners need an easily accessible outlet, such as a website, to showcase their products and services and build a consumer base. Websites can prove to be a great marketing asset for ventures as they unchain business owners from geographical bounds. Here are some fundamental elements that your business website must have:

1. Navigation and Visual Design:

Websites with poor navigation and cluttered design tend to have a high bounce rate as users are likely to abandon web pages on which they can’t find the information they need. Designs that are too bold or flashy could also have a negative impact on the user experience. To ensure that you end up with a successful website, hire professional web developers capable of differentiating between good and bad web designs.

2. Call to Action:

Content on your site that motivates site visitors to take immediate action is known as call-to-action. As a strong call to action has the ability to drive your sales, it is an important element to include in your website. The call-to-action should be incorporated in the design in such a manner that it is clearly visible to the users at all times.

3. Mobile Compatibility:

According to studies, retail e-commerce sales reached a record high of $2.3 trillion in 2017, out of which sales worth $1.4 trillion took place through mobile devices. Therefore, it’s crucial to ensure that your website is compatible with current mobile devices and has the ability to adjust itself to smaller screens automatically.

4. Social Media Integration:

If your business has a presence of social media platforms, they need to be integrated into your website’s design. Adding your social media feed to your home page will help you develop and strengthen brand identity and customer trust. Are you in dire need of professional web developers to rejuvenate your current business website? We’ll help you out!   Captain Sheep is a leading digital marketing agency based in Hong Kong that offers result-driven web and content development services to clients looking to enhance their presence in the digital landscape. Additionally, we develop mobile apps and provide graphic design, translation and voice over services at the most affordable rates possible. Our team always takes a customer-oriented approach with all digital marketing projects to ensure that the results exceed the expectations of clients.   For an affordable website transformation, get in touch with us today by giving us a call at +85 258089100.