How To Build A Strong Online Presence From Scratch


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New to the market? Emerging businesses face many challenges while making a name for themselves. The competition is tough. For every product out there, you find hundreds of brands. In this chaotic world of consumerism, how do you differentiate your business from the competition and stand out from the crowd? One way to achieve individuality is by creating a strong online presence. Building an online presence can be time consuming; don’t expect overnight miracles. The process takes time, but once you’ve secured a strong hold, you can leverage from superior customer engagement, loyalty, referrals and multiple other benefits.

How To Build An Online Presence

What’s the Bigger Picture?

You can’t strategies or plan without having long and short-term business goals. Determine what your business wants to achieve:
  • Do you want to increase your online reach by 30 percent in 3 months?
  • Do you want to build an online community?
  • By how much do you want the landing rate to improve?
  • If you have a website, do you want to increase its viewership and reach?
Set specific and measurable goals and objective, so that you can track your progress and measure the efficacy of your strategies.

Build a Strong Online Platform

Usually, businesses focus on their website; it’s their primary virtual existence. However, companies should also have presence on social media platforms like Facebook, Instagram or LinkedIn. Make sure all platforms are well-connected and share similar information. Websites are online business hubs. It communicates your business ideology, product description, contact details and other business-related information to the target audience. Your website needs to have some winning features to build a strong online presence. Firstly, make sure it’s easy-to-navigate. Secondly, use SEO content to make your business visible online. Thirdly, collect customer information by asking them to subscribe to a newsletter. Periodically share organic content to remain active online. Lastly, allow customer interaction by adding a comment section in your website.

Produce Organic Content

To remain relevant to the market, you need to stay active. Post optimized blogs, videos, newsletters and HD images to keep your audience engaged. SEO content plays a huge role in making your business visible online. With right keywords, you can increase your reach and build a strong customer base. Develop optimized website content and keep it updated. Create guest blogs and test other public forums to publish your content. Guest posting is an excellent way to test other market niches. You can access a wider customer base, if the content is approved by a third-party platform.

Influencer Marketing

Word of mouth has always been an effective marketing strategy. Start a conversation online. Asking online influencer to feature your product is a great way to grab attention. Businesses can leverage from the huge following of the influencer and build strong business relations in the market. Online marketing can make a huge impact on your business. When it comes to building an online presence, you need to test and try different strategies and determine what works best for your brand. If you’re having trouble strategizing, speak with our digital media experts. CaptainSheep offers digital marketing services, from content writing to website design and development. Just give us a call and we’ll develop a business-specific strategy that’s right for you!