Don’t be fooled by high website traffic. It’s much more than that. Just because some individual lands on your page doesn’t necessarily prove they’ll stay there, or that they’ll be buying your services.
Monitor the quality
of your website views—website abandonment rate, conversion rate and time spent on the page. Your job is to engage and encourage them to take the next step in the purchase funnel.
An outdated or poorly designed website can make your website undesirable. Make consumer’s interaction with your website as convenient and engaging as possible. Here’s how to go about it.
Companies want to advertise most of the information, product and services on the first page. This creates a clutter and prevents viewers from focusing on the essential information on your page. White space is necessary for design and understanding purpose. White space allows the page to communicate information in legible text, which allows viewers to focus. White space gives an open and modern outlook to your website and prevents confusion.
Anything that takes more than 10 seconds to load is considered slow. Interacting with a slow website is not only frustrating, but also wastes a lot of time. Consumers want to switch from one page to another in micro seconds. A website that has a long loading time will be avoided by target audience.
Create a website that can be accessed via smartphone, PCs, and tablets. Avoid cluttering your page with too many HD images and videos, as this slows down browsing speed.
Visually appealing website encourages viewers to perform CTAs. Add visible, CTA buttons on your website to facilitate desirable action. Use action-oriented oriented words like, call us, order now, social media button, ask a quote, or sign up now to attract viewers. Use bold fonts and eye-catching colors to prompt consumers to take a desirable action.
Quality back links in your website can improve the ranking of your page. If you’re prompting viewers to click on a link for something exciting, follow through on the claim. If you fail to fulfill your promise the viewer will abandon your site. Moreover, make hyper link obvious and identifiable. Use a different color or font to identify hyperlinked text in your text.
Heading and bullets
Viewers don’t want to read long text passages to determine what exactly your business sells. Use headings, subheading and bullets to provide specific information. This makes site navigation easier and user-friendly. Add Meta titles and Meta description in your website to improve SERP ranking.
Generic stock photos are easily identifiable, use high-quality images on your website to engage viewers. If you’re selling products online, photograph your product from all angles and provide short description for better understanding. Adding visual aid makes your page attractive and unique.
Keep your communication consistent across the website and repair broken link and 404 errors in a timely fashion. CaptainSheep
’s can help you out with website design and development
, content writing and optimization of your company website. Just give us a call
and we’ll help you out.