Myth busting: Professional Logo Design Edition


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“Watch out, there’s a black cat!” How many of you would cross a street after a black cat crossed you first? We bet many of you would rather not take the risk! Myths just have such a powerful effect on our actions. The same idea goes for myths relating to logo designs. Businesses largely undermine the capacity of logos due to well-established myths about them. Let’s break a few big ones so you can make the right choice for your business!

1. Your Company Logo Must Represent Your Services

The biggest myth surrounding a logo is that it must express a few of the services that your business has to offer. Well, if this myth happened to be true then ‘Apple’ wouldn’t be a popular brand despite the fact that its logo is an actual apple! In fact, that apple even has a bite missing. But what does that show us about the iPhones that apple keeps launching? Absolutely nothing!

2. Without A Symbol, a Logo is Incomplete!

Another myth that businesses can’t let go off is that a logo must have a symbol. Without one, it would not become popular enough. Nothing could be more flawed! All the big brands like CNN, Nokia, Yahoo, Facebook etc have their logos full of letters only! If it worked for them, it can work for anyone!

3. Once Created, Never Change Your Logo

There is some reality to this myth. People associate the identity of your business with your logo. If it keeps changing, people will have trouble remembering your business in the long run. That being said, your logo doesn’t have to stay the exact same way forever. You can make minor changes as time goes by to keep things fresh. Take for example the logo of Nike. It has changed several times over the years. There hasn’t been any apparent drop in the popularity of Nike.

4. A Logo does Not Affect Your Brand A Lot

Any professional business logo design developer would disagree! Your brand is highly affected by a logo. The one snappy detail about your business that comes to mind first of all when someone mentions your business, is your logo. For instance, what image appears in your mind when you hear McDonald’s or SubWay or Olay? You just saw a combination of yellow, green and white didn’t you? That’s how logos get attached to your branding. Their colors flash by your eyes the moment you think of the brands they are related to.