For so long, almost all corporations as well as marketers have been in a mutual agreement on the fact that China is the next frontier. Not only is it the future industrial hub, it is also in marketing terms “a truly engaged market” with more than a billion internet users.
However, as any internet marketing service company will tell you, China’s internet audience is extremely different to the rest of the world. Hence, if you’re a professional internet marketing company
that aims to enter the Chinese market it is crucial that you understand the basics of digital marketing in China.
Below are some helpful tips that will undoubtedly help you through your efforts to attain success in the Chinese digital stratosphere:
Do the Homework
This is the initial step that a marketer has to take regardless of what their overall marketing strategy will be in China. This is also the number one reason why so many marketers fail in China. As mentioned earlier, China’s digital world is unlike anywhere else in the world. Regardless of what your product/service is, you should be careful to evaluate the general customer spending patterns, search volumes, usage patterns as well as the demographic tendencies of your target audience.
Understanding these factors holds the keys to your eventual success or failure in your marketing endeavors.
Most of China’s internet users use the internet through their smartphones. This means that in pure E-commerce and social media terms, the smartphone represents a more lucrative investment opportunity than any other source.
A lot of marketing firms in the west failed in the early 2010s particularly because they did not give the necessary attention to smartphones that they deserve. If you do plan to enter the Chinese consumer market, avoid repeating that mistake. Be sure to optimize your ads and marketing efforts for smartphone use.
The Chinese Apps Are Different
While the Chinese apps like Baidu, WeChat, Weibu are frequently compared to Google, Facebook and Twitter, the only reason for that is to make it easier for foreigners to understand the use of these apps. However, marketers need to understand that the mechanics of these apps are different to some degree. From SEO to the privacy options, everything is different. Marketers will need to adjust some of their more conventional strategies to get the best out of these.
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