The Impacts of Broken Links on Content Marketing


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“Depression affects 133 million people worldwide.” Let’s take this statement into consideration. 133 million people? Really? How do you know? While that statement sounds shocking, it’s not credible unless it has a source to back it up. But if the article states, “According to the Anxiety and Depression Association of America, 40 million struggle with an anxiety disorder” with proof of research, you’ll find the article to be more reliable. Not only is the statement backed by research, it links back to a credible source. This was an example of an outbound/external link. But while it’s important to focus on backing up your statistics with proper research, it’s also important to make sure that research exists. What we’re trying to say is that broken links are the least of our concerns and the last thing to cross our mind whilst publishing our articles. But they have a serious impact on our content marketing strategies. Here’s how:

No Longer a Source of Reliability

 

  Constant broken links—whether they are external or internal—can become the cause of distress for customers who look forward to your online posts. For example: if you’ve added a call-to-action at the end of a video that leads to your website, that’s what your viewers expect—visiting your website! But if it leads them somewhere else, or nowhere, they won’t be able to avail your services. And if they can’t do that, you’re losing important customers. But more than that, your customers won’t be able to trust you to deliver. That way, you’re not only losing customers, you’re also losing their trust.

Zero Chances for Exposure

Let’s say your content is being published on another website or social media platforms. How will your readers know about your existence? You need a powerful call-to-action, backed by a link to your website and contact page. But if it’s not there, your clients won’t be able to know about your existence. And all the effort you’ve put into your marketing campaigns will be in vain! You need to link back to your website. You need to voice your brand’s presence. But why is this important? It’s pretty simple. The more quality links your content has, the better the search results. When your target audience looks up keywords, every link in your content immediately gets to work. But if the links are broken, there are zero chances of your web content showing up in search results. In conclusion, broken links can hurt your SEO strategies. When your website won’t show up on search results, it’ll drown in the sea of billions of web content online. And that’s the last thing you want to do! Hiring a competent and reliable web development and content marketing agency can help you gain the trust of your customers. Through professional writers, you can create exceptional-quality content that can direct the right traffic to your website. We take great pride in being one of the leading digital marketing agencies in Hong Kong. We provide a number of different services like web development, search engine optimization and content creation. Get in touch with us and get the best content for your business now.