Types of Digital Advertising to Grow Your Business


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Whether you’re a startup business or been in the industry for a long time, advertising is the key to increasing sales and revenue; it helps sell your products. With the rapid development in technology and the introduction of the internet and social media, the role of advertising has changed to adapt to the demands of the digital age. Let’s take a look at some of the most common types of digital marketing and how business can benefit from each platform.

Search Engine Marketing

This involves the use of PPC (Pay Per Click) advertisements to create customized ads for search engine websites like Google and Baidu. Baidu is the equivalent of Google search engine browser used in China and is one of the top websites used to date. When a specific keyword is searched for, search ads and display ads are popularly advertised. They are used to promote your brand to people specifically looking for your product and service. SEM is all about creating an online presence for your brand and using websites to gain prospective clients and customers.

Social Media Advertising

With social networking taking the world by a storm, businesses need to develop an online presence on popular social media websites like Facebook, Twitter, Instagram, LinkedIn, and WeChat. There are 7.392 million population in Hong Kong and 68% are social media users. This number is only expected to increase in the coming years. Social media sites are great for running ads to generate leads, increase sales, and promote brands to reach a global audience. Businesses in Hong Kong have capitalized on this opportunity and spent millions of US dollars on digital advertising. The digital marketing revenue amounted to $1,003 million in 2018.

Remarketing/Retargeting Advertising

A great way to engage with customers and promote your brand is by retargeting adverts. This works to understand the preferences of customers and use their search data to show targeted ads. If a customer has visited your website or searched for your products, the data is stored online and the same services are promoted on different web pages and social media.

Video Advertising

Usually extensions of social media, video advertisements are used to promote content on different social networking sites. Videos are a great way to show off a new product and reach a wider audience. Research has shown that people have shorter attention spans; a video of 2 to 3 minutes is preferred. The colors and visuals in video advertising are stimulating and are enjoyed more frequently than written content.

E-Mail Marketing

When a customer signs up for an email subscription, it’s a sign that they want to commit to your brand. Through email marketing, businesses can send reminders of their new products and services that have been launched. It is a great way to reward customer loyalty by sharing coupon codes, discounts, and special offers. Want your business to reach a wider audience with digital advertising? Hire professional experts to help grow your business through optimal digital marketing strategies.  We provide top-quality Search Engine Optimization and content development services in Hong Kong. Get in touch with us to boost your business Return on Investment (ROI) with the help of our competent team of experts. Call +85 258089100 for affordable marketing services!